MOISTURIZING FOUNDATION PRIMER<9/1(Wed)Launch>

NEW

MOISTURIZING FOUNDATION PRIMER<9/1(Wed)Launch>

30ml 3 shades
SPF15 PA+(Excluding 03)

  • 03

    03

  • 02

    02

Skin-pampering, richly hydrating makeup primer composed of nearly 90% serum ingredients for translucent sheerness and a graceful sheen suggestive of newborn skin.

MOISTURIZING FOUNDATION PRIMER will be relaunched with an advanced formula. The 20-year-old*1 customer favorite is part of PAUL & JOE’s hugely successful makeup primer series, which has sold one bottle every 20 seconds*2, or a total of 8.4 million bottles to date*3 around the world.

*1 Counting from September 2002 to September 2021.
*2 Number of bottles shipped (including online sales and exports) between April 2019 and March 2020, based on a 24 hours/day.
*3 Between September 2002 and March 2020.